应届毕业生
学历不限
2025-04-01 10:57:11
271人关注
职位描述
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50% Business Partner
50% Media Management
* Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
* Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.
* Be a media expert to help brand team to build up a consumer/business centric media strategy:
* Justify the correct media objective and media mission for business delivery
* Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
* Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
* Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
* Be a communication bridge between brand team and parallel teams in CDO department
* Close work with parallel teams to provide holistic media solution to brand team
* Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
* Support on the communication and negotiation with agencies and publishers
50% Media Management
* Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
* Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.
* Be a media expert to help brand team to build up a consumer/business centric media strategy:
* Justify the correct media objective and media mission for business delivery
* Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
* Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
* Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
* Be a communication bridge between brand team and parallel teams in CDO department
* Close work with parallel teams to provide holistic media solution to brand team
* Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
* Support on the communication and negotiation with agencies and publishers
注：联系我时，请说是在广州人才网上看到的。
工作地点
地址：上海上海
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求职提示：用人单位发布虚假招聘信息，或以任何名义向求职者收取财物（如体检费、置装费、押金、服装费、培训费、身份证、毕业证等），均涉嫌违法，请求职者务必提高警惕。
职位发布者
Happ..HR
欧莱雅(中国)有限公司
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批发·零售
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1000人以上
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外商独资·外企办事处
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浦东新区东方路135号904室
